ITCA TEC Vaccine education

Vaccine education for tribal communities, told by their own health leaders.

About the project

The story.

Client: ITCA TEC
Goal: Awareness
Industry: Tribal Nations
Services: Strategy & creative, Production, Post-production

ITCA's Tribal Epidemiology Center needed vaccine education for communities with good reason to distrust government health campaigns. Standard messaging had backfired, so the research pointed us to tribal health leaders and community members telling it in their own words. This breakdown walks through every choice we made.

The SITREP

Research first.

Before we filmed anything, the research changed the plan.

01
The situation
Vaccine education for communities with good reason to doubt government health programs.
02
What we found
Standard messaging had backfired. People needed to hear from their own leaders, not outside authorities.
03
What we made
Tribal health directors and community members in their own words, shot on location.

How SITREP works

The numbers

By the numbers.

Public numbers around the project, each with its source.

32%American Indian and Alaska Native people with at least one dose by April 2021, the highest of any groupSource: KFF
1.7xThe rate for white Americans at the same point (19%)Source: KFF
21Tribal nations in the Inter Tribal Council of ArizonaSource: ITCA

More case studies

Keep reading.

Education
ITCA WIC: Dear Mom
Tribal mothers speaking straight to other mothers, so families trust WIC enough to enroll.
Exposure
Opendoor: No Trick, All Treat
A family pop-up event, filmed so the fun reached far beyond the families who came.
Exposure
Relentless Beats: Decadence Arizona
An aftermovie that lets fans relive the night and puts next year's festival in front of everyone who missed it.