Case studies ITCA TEC
ITCA TEC Vaccine education
Tribal health leaders explain vaccines to their own communities, in their own words.
The project
Here's what happened.
Here are the basics, followed by the short version of the story with the film beside it:
- Client
- ITCA TEC
- Goal
- Awareness
- Industry
- Tribal Nations
- Services
- Story, Production, Editing
ITCA's Tribal Epidemiology Center needed vaccine education for communities with good reason to distrust government health programs. Standard messaging had backfired, so our research pointed us to tribal health leaders and community members telling it in their own words. This breakdown walks through every choice we made.
The SITREP
What our research changed.
Before we filmed anything, we did our SITREP research into ITCA TEC's work, the people it serves and the field around it. It changed the plan, and here's how:
- 01
Where things stood
ITCA's Tribal Epidemiology Center needed vaccine education for communities with good reason to doubt government health programs.
- 02
What we found
Our research showed that standard messaging had backfired, and that people needed to hear from their own leaders rather than outside authorities.
- 03
What we made
So we filmed tribal health directors and community members on location, speaking in their own words.
The numbers
The numbers around it.
We like to show the bigger picture around a project. These are public numbers, and each one comes with its source:
- 1.4xFlu hospitalization rate for American Indian and Alaska Native adults compared with White adults, 2009 to 2023Source: CDC
- 35%American Indian and Alaska Native adults who got a flu shot in the 2023 to 2024 seasonSource: CDC
- 21Tribal nations in the Inter Tribal Council of ArizonaSource: ITCA
Our work
More from the project.
We made 5 films for this project. Here are the rest of them:
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Exposure
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Education
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