Making Your Voice, Your Power: A Docuseries for Native Voters
Civics usually shows up as a pamphlet, a lecture or a checklist. It tells you what an office is called and what it's supposed to do, and...
Intel · Our blog
Notes from set and the research behind it.
Intel is our blog. It's where we share the stories behind the stories: lessons from set, notes from our research and what we're learning along the way. We write about production, storytelling and what it actually takes to make something worth watching. Pull up a chair.
Proof of the Real: How Apple and Thrill Wave Keep It Human
For almost two centuries, a photograph was its own proof. If there was a picture, something real had stood in front of a lens. That deal...
Vertical Anamorphic on an FX9, Hail Mary Style
Anamorphic glass was built to make pictures wider. Phones want pictures taller. For years that meant choosing one or the other. Then a...
How to Film Public Health Stories With Tribal Communities
Most public health films are built to reach as many people as possible. A film for a tribal community has a harder job first: it has to...
Films People Actually Want to Watch, and What Each One Is For
Most business video is built to interrupt you, and most of it gets skipped the second that little button shows up. We'd rather make...
Understanding Your Target Audience and How to Reach It
Almost every brief we read has a section called "target audience." It usually reads something like this: women 25 to 44, suburban...
Video Production in Flagstaff That Stands Out
Running a business isn't easy. There's plenty of competition, and getting noticed is half the battle. One of the best ways to stand out...
Video and Photography for Phoenix Financial Services Firms
Before anyone hands you their savings, they want to know who you are. Most people look you up online first, and what they find there is...
Sports and Media Video Production in Phoenix and Scottsdale
Sport is fast, loud and over in a second. If you need video or photography in Phoenix or Scottsdale that keeps up, here's what we bring...
Why Hire a Pro Video Team for Your Phoenix Solar Business
Phoenix gets more sun than almost anywhere in the country, so it's no surprise the solar market here is crowded. Every installer...
Hiring a Video Team for Your Phoenix Law Office
A good video lets people meet you before they ever walk into your office. For a law firm, that matters: clients are trusting you with...
What To Consider When Hiring a Video Production Crew in Phoenix
Video can help a small business get noticed, earn trust and win customers. But if you've never hired a production crew before, finding...
Why Hire a Video Crew for Your Next Phoenix Event
Putting on an event is a lot of work. Months of planning, a few sleepless nights, and then it's over in a day. A good video crew makes...
Why Video Production Is So Expensive
Video connects with people in a way text and photos can't. It can also be more expensive than people expect. So where does the money go?...
Why Phoenix Has a Fast-Growing Film and Video Community
Phoenix has become a great place to make films and video. We've watched the local community grow up around us, and we're proud to be...
Video for Aerospace and Defense: Explaining Complex Topics
Aerospace and defense companies build some of the most impressive things on the planet. Explaining them is another story. Video is one...
Why You Need Documentary-Style Testimonials for Your Business
People have more choices than ever, and they've seen every polished ad in the book. Earning their trust is hard. One of the best ways we...
Why Phoenix Physical Therapists Are Filming More Video
Physical therapy is personal. Patients want to know who will be working with them, what it will feel like and whether it will help. As...
No, AI Will Not Be Totally Replacing Humans for Video Production
AI-generated video keeps getting more impressive, and a lot of people are asking whether it will replace real production. We don't think...
How to Measure the ROI of Video Production for Your Business
A good film can sell a product, tell your brand's story or train a whole team. It's also an investment, and like any investment, you...
How to Film an Interview People Believe
People trust people. A good interview puts a real face and a real voice in front of an audience, and when it works, the viewer feels...
Filming a Dental Practice for Nervous Patients
Let's be honest: most people aren't thrilled about going to the dentist. A lot of that dread comes from not knowing what's about to...
How to Film a Medical Practice With Care
Most people meet a new doctor at a bad moment: they're worried, a little lost and short on time. A good film can meet them earlier, when...
How to Film an Event So It Lasts
Phoenix has something happening all year round, from music festivals to conferences and everything in between. Every one of them shares...
Why We Use Sony's FX Cinema Line Cameras
Choosing the right camera matters. For a lot of our work, we reach for Sony's FX cinema line. Here's why. The FX cameras give us...
Video Production Services for Phoenix's Metropolitan Area
The Phoenix metro area is one of the fastest-growing regions in the country. It's big, it's diverse, and it's full of businesses looking...
Equipment Doesn't Make the Production, But It Can Set It Apart
Let's get this out of the way: a great camera won't save a bad story. The idea, the people and the craft come first. But once those are...
The Difference and Benefits of 8-bit Video vs. 10-bit Video
Bit depth sounds like a tech spec only camera nerds care about. We are those camera nerds, and we promise it matters. The difference...
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