The steps
Five steps, one crew.
Whether this is your first film or your fiftieth, it helps to know what's coming. Every project we make moves through the same five steps, and the same crew carries it from the first conversation to the final frame. Here's the whole thing at a glance:
- 01
Idea
Bring us an idea, a brief or a blank page, and we'll find the story in it together.
- 02
Discovery
We listen first: to your people, your history and what you hope the film will do.
- 03
SITREP
We research your craft, your peers and your industry, then bring you a point of view on the story.
Zoom in - 04
Production
Our crew shoots it with cinema cameras and real care, on location or in the studio.
- 05
Completion
We edit, color, mix and deliver it, and we make it to hold up for years.
What happens in each step
Each step has its own work and its own decisions for you to weigh in on. This is what goes on inside each one:
- 01
Idea
It starts with a call. Bring us a spark, a brief or a blank page, and we'll talk it through until we know what's worth saying.
- 02
Discovery
We listen first: to your people, your history, the people you want to reach and what you hope to leave behind. You come away with a clear plan, a schedule and a budget.
- 03
SITREP
SITREP is our research. Before we film, we dig into your craft, your peers, your industry and the wider sector, like an outside R&D department that cares about your story as much as you do. Then we bring you a point of view and help steer the film toward the story worth telling.
- 04
Production
Our crew shoots with cinema cameras, lighting and sound, on location or in the studio.
- 05
Completion
We edit, color and mix the film, then cut a version for every place it needs to play. We make it to hold up for years, not just for launch week.
SITREP
We do our homework first.
SITREP is our research. Before we film anything, we dig into your craft, your peers, your industry and the wider field you work in, and we come back with a point of view on the story worth telling. It works a lot like having your own research team that cares about the story as much as you do. Here's how it runs:
Dig in
We study your craft, your peers, your industry and the sector around it.
Find the story
We bring you a point of view on what's worth saying and why people will care.
Make it
We film that story with real people and plan where it will be seen.
Timeline
As fast as a day. As long as a year.
Some films come together in a day, and some take months of research, writing, shooting and editing. Name your deadline and we'll plan backward from it. Before we start, you'll get the plan, the schedule and the budget in writing, and we'll keep you posted all the way through, so there are no surprises. Here's the range we work in:
- 1 dayOur fastest turnarounds, shoot to delivery
- 1 yearLong-form series, research to final edit
- 1 crewFrom the first call to the final cut
We like to lead: we guide the creative, keep the schedule moving and go to bat for you when something gets in the way. We also like to listen, because the best films come from real partnership, with both sides working toward the same finish line. And we shape every cut for the place it will actually be watched, whether that's a lobby screen, a phone or a conference stage. If you're wondering about cost too, start with this one:
“How much does a video cost?”See all FAQsStart a project
We'd love to hear your story.
Tell us what you're working on, even if it's only a hunch so far. We'll do the homework, and then we'll help you find the best way to tell it. The easiest way to start is to write to us here:
Write to us