Why You Need Documentary-Style Testimonials for Your Business

People have more choices than ever, and they've seen every polished ad in the book. Earning their trust is hard. One of the best ways we know to do it is a documentary-style testimonial.

A documentary-style testimonial features real people telling the honest story of their experience with you. It's filmed in a natural, cinematic way, not staged or scripted, so it feels like a story instead of a sales pitch.

Here's why they work:

1. They're real: Real people sharing real experiences are far more believable than any slogan. People trust other people.
2. They're relatable: Viewers see someone just like them, with the same problem, and watch how you helped. That connection sticks.
3. They tell a story: A good testimonial has a beginning, a middle and an end. Stories pull people in and stay with them long after the video ends.
4. Someone else says it: Praise means more when it comes from a happy customer than from you. It helps quiet the doubts a new customer might have.
5. They set you apart: Your customers' stories are yours alone. Nobody else can tell them, and that's what makes you different.

This is some of our favorite work. Films like Mike's Story with Melanoma Treatment for Nektar show how much a single honest story can carry.

If you want to earn trust with the people you're trying to reach, let your customers tell your story.

Know someone with a story worth telling? Let's film it.

Cover photo: Keagan Henman on Unsplash.