Vertical Anamorphic on an FX9, Hail Mary Style
Anamorphic glass was built to make pictures wider. Phones want pictures taller. For years that meant choosing one or the other. Then a...
Craft
7 posts
Why You Need Documentary-Style Testimonials for Your Business
People have more choices than ever, and they've seen every polished ad in the book. Earning their trust is hard. One of the best ways we...
No, AI Will Not Be Totally Replacing Humans for Video Production
AI-generated video keeps getting more impressive, and a lot of people are asking whether it will replace real production. We don't think...
The Power of Video Interviews To Promote Your Business
People trust people. That's why a well-made video interview is one of the best ways to tell your business's story. It puts real faces...
Why We Use Sony's FX Cinema Line Cameras
Choosing the right camera matters. For a lot of our work, we reach for Sony's FX cinema line. Here's why. The FX cameras give us...
Equipment Doesn't Make the Production, But It Can Set It Apart
Let's get this out of the way: a great camera won't save a bad story. The idea, the people and the craft come first. But once those are...
The Difference and Benefits of 8-bit Video vs. 10-bit Video
Bit depth sounds like a tech spec only camera nerds care about. We are those camera nerds, and we promise it matters. The difference...
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