How to Film Public Health Stories With Tribal Communities
Most public health films are built to reach as many people as possible. A film for a tribal community has a harder job first: it has to...
Intel · Our blog
Planning a Video
8 posts
Films People Actually Want to Watch, and What Each One Is For
Most business video is built to interrupt you, and most of it gets skipped the second that little button shows up. We'd rather make...
Understanding Your Target Audience and How to Reach It
Almost every brief we read has a section called "target audience." It usually reads something like this: women 25 to 44, suburban...
What To Consider When Hiring a Video Production Crew in Phoenix
Video can help a small business get noticed, earn trust and win customers. But if you've never hired a production crew before, finding...
Why Video Production Is So Expensive
Video connects with people in a way text and photos can't. It can also be more expensive than people expect. So where does the money go?...
Why You Need Documentary-Style Testimonials for Your Business
People have more choices than ever, and they've seen every polished ad in the book. Earning their trust is hard. One of the best ways we...
How to Measure the ROI of Video Production for Your Business
A good film can sell a product, tell your brand's story or train a whole team. It's also an investment, and like any investment, you...
How to Film an Interview People Believe
People trust people. A good interview puts a real face and a real voice in front of an audience, and when it works, the viewer feels...
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